OUR DESIGN
The world is full of different types of jewelry, whether it be rings, necklaces, earrings and everything seems to look the same. Gold, diamonds, jewelry shapes, choice and combination of colors – in our field it is difficult to avoid the influence of strong trends. However, the Alexandria brand manages to distinguish its products from others. Our team of designers and jewelers create special and unique designs, their inspiration directly from their hands is displayed on their
works.
What does it mean to be unique?
It’s good to have the desire and drive to be unique and different from the competition, but what does that really mean? Against the backdrop of so many
jewelry brands, which individual items are unique?
Simply put, being unique means doing something in a special way. Uniqueness does not mean reinventing the wheel, to a great extent
degree, this means focus on details.
All Alexandria brand jewelry is made from gold and diamonds, which are made according to the original
drawings. The creation of jewelry begins with its sketch, in which special attention is paid to all details. When creating a sketch, it takes into account
the identity of the owner of the jewelry, its purpose and frequency of use. We are focused on combining the ancient history of our country and immortal designs. Our team reviews the sketch together with the jeweler and every detail is perfected. The last step is to create an exquisite decoration. In the manufacture of our jewelry, the factors of their daily use and, of course, wearing are taken into account. They are built to last for years. Our products and designs are created for the Alexandria brand and are not replicas of any jewelry. At the same time, our jewelry is protected worldwide by regulatory design laws, copyrights, trademarks, international treaty provisions and national laws. Corporate identity is what the Alexandria brand strives for. Just as people can recognize Picasso’s work at a glance, we also strive to create a brand so strong and recognizable that others can recognize Alexandria brand jewelry without any effort or direction.
